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Business idea in Bschool App: How much is too much?

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Morning!

I have a very specific business idea (hence bschool) that I would like to start up, but I'm incredibly wary of what kind of level of detail do I share in my apps in order to protect my idea (I know, sounds paranoid but what if I'm the next Zuckerberg :-D ) and also not bore the adcoms to death (more of a reasonable reality lol).

I know what my two year - 5 year plan is basically so I want to be as specific as possible, but don't want to overdo it. Can you overdo it? What would be a good example of a very specific short term/long term career goal response?

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