On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent., department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.
The argument states that the department stores can expect retail sales to increase significantly because of the fact that the number of middle-aged people will increase dramatically and these middle-aged people devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. The conclusion of argument is based on several assumptions for which no clear evidence is provided. Hence, argument is weak/unconvincing and has several flaws.
Firstly, the argument assumes that the middle aged person spend more on department store products and services by citing the evidence which states that middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. It may be possible that middle-aged person overall spend less money on retail expenditure than young-aged person does and overall 39 percent contribute to less amount compared to 25 percent .
Secondly, argument states that department stores can expect retail sales to increase significantly as the number of middle-aged people will increase dramatically within the next decade , by citing no clear evidence or giving no clear data/trend. Hence, it can not be said that sales of department stores will increase.
Finally, it may be a negative effect on sales of departmental stores by replacing some of those products that intended to attract the younger consumer with products intended to attract the middle-aged consumer because doing so stores may stop stelling some of products which may be a future need of middle-aged person or products which middle-aged buy for there young relative/friend .
In conclusion, the argument is flawed for above mentioned reasons and is therefore unconvincing. It can be considerably strengthened by providing relative facts or data. Without these facts the argument is weak and open to debate.
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The argument states that the department stores can expect retail sales to increase significantly because of the fact that the number of middle-aged people will increase dramatically and these middle-aged people devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. The conclusion of argument is based on several assumptions for which no clear evidence is provided. Hence, argument is weak/unconvincing and has several flaws.
Firstly, the argument assumes that the middle aged person spend more on department store products and services by citing the evidence which states that middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. It may be possible that middle-aged person overall spend less money on retail expenditure than young-aged person does and overall 39 percent contribute to less amount compared to 25 percent .
Secondly, argument states that department stores can expect retail sales to increase significantly as the number of middle-aged people will increase dramatically within the next decade , by citing no clear evidence or giving no clear data/trend. Hence, it can not be said that sales of department stores will increase.
Finally, it may be a negative effect on sales of departmental stores by replacing some of those products that intended to attract the younger consumer with products intended to attract the middle-aged consumer because doing so stores may stop stelling some of products which may be a future need of middle-aged person or products which middle-aged buy for there young relative/friend .
In conclusion, the argument is flawed for above mentioned reasons and is therefore unconvincing. It can be considerably strengthened by providing relative facts or data. Without these facts the argument is weak and open to debate.
