710 GMAT vs 329 GRE (Which score to use for B-school applications)

Guys would super appreciate input from all you good folks.

I gave my GRE 2 years back & scored 329 (169 Quant / 160 Verbal). However, I bombed my Essays and scored a 3./6.
This year I decided to pursue MBA and thought of giving GMAT. I was aiming for 730+ but today got a score of 710 (which effectively put an end to my dreams of applying to an M7 ).
I am thinking of applying to top Europe Universities (Insead, LBS, Oxford, Cambridge).
Since R2 applications are around the corner, I was wondering whether to use my GRE or GMAT score.

Following is my profile (just to give you guys a better sense of what I am working with):
I am a Pakistani applicant with 4 years of work experience (Entire work experience is Pakistani based).
Worked 1 year as business analyst in a large energy conglomerate.
Than started a business which I took it to profitability (business is still profitably managed by my younger brother).
For the past 2 years I have been product manager for Pakistan's leading startup/company!

Would appreciate all replies